Non-Profit Capital Campaigns
Capital Campaigns & Donor Recognition
Here's a great articles on donor recognition and capital campaigns.
Non-profit groups can increase their fundraising by using some of these ideas:
How to use donor recognition in a capital campaign
Capital campaigns using donor recognition are easy to conduct. In this type of
capital campaign, a nonprofit group seeks a pledge of a certain contribution
amount and in return, offers to provide a specific type of recognition.
Donations of a certain amount are rewarded with graduated levels of
recognition. The actual donation could be a one-time gift, a periodic donation,
a monthly automatic withdrawal, or an annual check.
Recognition products are available in a wide range of price points. They
offer high-quality ways for your organization to thank donors for their support.
Inexpensive items can be given to donors for smaller contributions, while larger
donations are usually provided some type of visual recognition at your
organization's headquarters or in a prominent high-visibility location outdoors.
Recognition Plaques
For very personalized recognition, consider offering a cast bronze plaque that
highlights individual contributions to a specific project.
You can also offer smaller individual photo plaques that provide more room for
customization of the message.
Donor Bricks
Engraved or personalized bricks are an excellent way to provide or incent
capital campaign contributions with inexpensive recognition. One attractive
method is to use brick pavers with laser engraved messages in a special entryway
or sidewalk.
Another way to display these donor bricks that strengthen the tie to your group
is to design and construct an attractive landscaping display.
Many groups build a reflection garden or water fountain area and then
incorporate these engraved bricks in the sidewalks, planters, and
rest/reflection areas.
Ask yourself if your grounds could benefit from this type of additional
landscaping and then build a fund raising campaign around it. Remember that each
personalized brick could bring a donation of as much as $150 while also
strengthening the bond between the donor and your organization.
Donor Walls
A similar display method involves creating a donor wall. Here, a contribution
again earns the right to place a long-lasting commemorative message on a brick
or decorative tile.
The difference is that the display is vertical and designed to be admired by
passerby. Think of the Vietnam War Memorial in Washington as a high-end example.
You can mix and match different styles of recognition throughout a large
donor wall display. Several companies work with non-profit groups to design and
implement their unique vision of a donor wall. I've provide a link to a useful
supplier directory at the bottom of this article.
Fundraising for a High-Dollar Capital Campaign
For recognizing donors in a high-dollar capital campaign, nothing beats an
attractive wall display in a high-traffic area such as a foyer or entryway.
Let's face it. People like to see their good deeds recognized. They also like to
see themselves recognized where their friends and neighbors can see.
The higher the campaign amounts sought for your capital campaign, the more
tasteful your recognition program should be. One simple method features engraved
brass plaques on a polished wood backdrop. Donors can select the message they
want displayed on their respective plaques or you can use standard designs.
Donor Recognition With Gift Trees
A somewhat fancier method of donor recognition involves using a gift tree. A
gift tree is a three dimensional sculpture of a tree with burnished metal
leaves. It is usually fixed upon a wooden backdrop for wall mounting.
Each leaf is engraved with the donor's message. The end result is high-quality
artwork to be displayed in the organization's foyer or lobby.
Additional Donor Recognition Sources
Here is a list of
Donor Recognition Product Suppliers
About the Author
Kimberly Reynolds writes about
nonprofit fundraising and provides other tips for fundraisers at her
website, FundraiserHelp.com
Related Pages
Fundraising Campaign Tips -
Fundraisers advice on nonprofit campaign fundraising - Seven tips on how to
raise more funds in your next campaign drive.
School Fundraising Ideas - Ideas
for different fundraisers to beat fundraising fatigue - Three school fundraising
ideas to consider including silent auctions.
Donation Thank You Letters -
Advice on donation thank you letters - Tips for non-profits on fundraising
donation requests.
Non-Profit Capital Campaigns -
Non-profit capital campaigns and donor recognition fundraising advice - Ideas
for using donor recognition in fundraising.
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